Digital Marketing Training

Course Curriculum

Module 1: Introducing Digital Marketing Certifiation Course 

In this module, the trainees will be enlightened about the basic fundamentals of marketing and how digital marketing is gaining prominence with each passing day. It includes a brief session on difference between traditional and digital marketing along with precise explanation about lead and other modules of digital marketing. The module includes competition analysis tools and case studies on understanding customers.

• What is Digital Marketing
• How Digital Marketing Can help you?
• Traditional marketing VS Digital marketing
• Inbound VS Outbound Marketing
• Future of Digital Marketing
• Developing Digital marketing Strategies
• Understanding the Modules
• Competitive Analysis
• Understanding Competitive Analysis Tools
• Assignment-Understanding business mindset

Module 2: Website requirements and planning

Planning your website in the right way is the entry to success in the digital world. In this module you’ll be taught how to design and plan your website what are basic requisites of planning a website that matters to business success.

• Understanding Domain & Hosting
• Understanding content management system
• Wordpress
• Understanding creating categories, tags, pages and posts
• Selecting themes, Plugins, widgets
• Publishing on Wordpress

Module 3: Search Engine Optimization Certification Course

Getting your website to the top of Google Search Engine is primary way to draw visitors to your website. There’s a popular saying “the best place to hide a dead body is the second page of Google because nobody goes to the second page. In this module we will teach you how to leverage and understand the various Google’s ranking algorithms and bring your website to the top of Google Search engine.

• All about search engine 
• How search engine works
• On page optimization
• Introduction to keywords
• Long tail Keywords, LSI
• Keyword research tool
• On-page Optimizing your webpage
• Off-page optimization
• Link building
• What is Page Rank, Domain Authority, Page Authority
• Dofollow and Nofollow links
• Types of links
• Link Building strategies
• Forum posting
• Blog commenting
• Directory submissions
• Article submissions
• Blog submissions
• PDF submissions
• PR submission
• What is Local SEO for business?
• Understanding SEO algorithms and SEO tools
• What is think link opportunity?
• Google Webmaster (Search Console tool)
• Sitemap and robot.txt
• Practical- Assignment of Live Client Project

Module 4: Social Media Marketing Certification Course

Social Media Marketing is one of the strongest ways to do digital marketing; it’s the process to use social media channels to promote your products and services. In this module we will teach you how to create great social media profiles using Facebook, Linkedin, Twitter, Instagram and YouTube, etc. and run advertisements on this channel to get potential customer details.

• Social media channels and their differences
• Introduction to Facebook Marketing
• Profile VS Page VS Groups
• Creating business page
• Optimizing your business page
• What is Edge rank algorithm?
• How to get leads from groups
• Facebook Advertisement (Live Project)
• Facebook remarketing through Pixels
• Creating Audience in Ads
• Twitter marketing with Tweetdeck tool
• Introducing Linkedin Ads
• Social Media Management Tools
• Online Reputation Management

Module 5: Web Analytics Certification Course

Tracking and monitoring your website traffic is crucial to understand your marketing performance. In this module we will be teaching you how to use one of the most popular tools from Google i.e. Google Analytics. Later to the completion of the course you’ll be eligible to apply for Google Analytics certifications.

• Google Analytics Dashboards
• Acquisition
• Audience
• Behavior
• Conversion
• Goals Setting
• Admin Panel

Module 6: Search Engine Marketing Certification Course

It’s is one of the in-demand marketing strategy that uses paid methods to display ads to the targeted audience. Strategies like video Ads, Display Ads, Remarketing Ads and Pay-per-Click Ads are major ways to leverage search engine marketing. Students will be eligible to apply for relevant Google certifications after the completion of the module.

• Where does Ads appear?
• Benefits of using Adwords
• Understanding the Adwords Structure
• Running PPC Ads
• Online Display Advertisements
• Introducing Shopping, Video, Universal Ads
• Understanding quality score 
• Creating AD group
• Selecting target audience
• Bid Settings
• Remarketing 

Module 7: Content Marketing

One of the most highly paiddigital marketing job profile. In this module we will teaching you how to understand your customer and ways to craft right message for them at the right time. Students can apply for Hubspot content marketing certification after the competition of the course.

• Why Content Marketing?
• Understanding Buyers Persona
• Understand Buyers Journey
• Marketing Funnel
• Mapping Content to the Funnel
• Different Types of Content
• Practical Assignment

Module 8: Email Marketing

Email marketing is one of the most common types of the marketing in industries now and helps business to generate traffic, improve branding and get customers in a cost-effective manner. In this module, we will be teaching you different ways to get the most out of your email marketing campaigns and how to use popular email marketing platforms.

• Introducing Email Marketing
• Popular Email Marketing Tools
• Writing Great Emails
• How to Write Great Subject-lines that Converts?
• Tips to Land Your Email into the Inbox
• Understanding Drip Campaigns
• A/B Testing
• Practical Practice

Tools Covered

Video

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